So, you want to start a business. That’s great! WHY do you want to start your business?

This session, offered by Michelle Coe of BlueSkyPhoenix LLC, explores the concept of Finding Your Why to form a firm foundation upon which your business can be built. At the end of this class, you will have the tools you need to:

  • Tell your business story (your “what” and “when”)
  • Define your mission and vision and identify your business values (your “why” and “how”)
  • Identify your target market (your “who” and “where”)
  • Gain clarity on how your who, what, where, when, how and why all intersect to help you craft your messaging, and ultimately, your brand.

Our class will be held Friday, May 21, 2021 at 9:00am EST.

Not in EST? You can find your time zone here.

If you cannot attend “live”, no worries! The session will be recorded and made available to you on this page after class.

Zoom Login Information

Here is the Zoom information you’ll need in order to join the session:

Meeting ID: 000 0000 0000
Passcode: 000000
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+19292056099,,83177487103#,,,,*342372# US (New York)
+13017158592,,83177487103#,,,,*342372# US (Washington D.C)

Dial by your location
+1 929 205 6099 US (New York)
+1 301 715 8592 US (Washington D.C)
+1 312 626 6799 US (Chicago)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
+1 346 248 7799 US (Houston)
Meeting ID: 000 0000 0000
Passcode: 000000
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Please download the “Finding Your Why” worksheet and bring it with you to our session. Also, check out my bonus worksheets! I hope you find them helpful.

If you haven’t yet joined our private WomenBizLaunch Facebook group, where you can connect, network and learn with other women entrepreneurs, you can do so here.

If you have any questions, you can reach me in the WomenBizLaunch Facebook group or you can contact me using the link below.

Your Class Instructor

Michelle Coe is the President and Senior Creative Director of BlueSkyPhoenix LLC, a brand and marketing strategy and technology solutions firm. With more than 25 years of experience, she consults with public and private sector clients to create organizational growth and resiliency strategies, build strong brands, and craft effective, results-driven marketing strategies. Her experiences in the business, government and nonprofit sectors give her an understanding of the people, processes and workflows that generate greater efficiencies. These insights enable her to offer a unique perspective, facilitating positive outcomes to a wide variety of challenges. With experience in business, brand & marketing strategy, design, project management, event coordination and instruction, Michelle easily relates and adapts to meet the individual needs of each of her clients.

Michelle also serves as Vice President of the ClassicPress Initiative, a nonprofit providing funding and oversight of the ClassicPress project, a community-led alternative to WordPress. 

Passionate about entrepreneurship and the role economic development plays in the success of small business, Michelle serves as Vice Chair of the Fauquier Chamber, as well as Chair of the Fauquier Chamber Micro Enterprise Council, which she founded in 2018. She and her council organize the very successful Micro Enterprise Symposium held in October each year. 

Michelle speaks regionally on entrepreneurship, branding, marketing, and technology solutions for business.

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