Our Program

WomenBizLaunch is a 12 week online entrepreneurship program that educates women on how to form a business and run it successfully, or move to the next level in an existing business. After offering this successful program in-person, the Be the Change Foundation is excited to offer this program to women across the globe who want to start a business or move to the next level in an existing business.

Our two-hour class sessions are held weekly, live via Zoom and recorded in case the time or date is not convenient for you to attend. Our sessions begin with an “Entrepreneurial Spotlight”, a short discussion by an entrepreneur just like you. We follow with the main topic for the evening, taught by a well-respected subject matter expert. Additional access and support is offered by our instructors, board members and program director throughout the 12 week program via a private Facebook group and a 1:1 mentoring session.

Additionally, we will assist you in finding available resources in your community to help you be successful in your business, so you can inspire and support others to grow as well, and truly Be the Change.

The value of this 12 week class is $3,000, but because this program is new and in the BETA stages, your investment is only $250. In return for the value we provide, we ask that you complete a short evaluation at the end of the program to offer feedback for future programs.

Enrollment for our Fall 2021 Semester opens soon!

  • 24 hours of expert instruction, including supplemental PDFs, worksheets, and other bonuses
  • Private Facebook Group just for WomenBizLaunch participants, offering exclusive access to our instructors, board members and program director
  • 1:1 mentoring with our program director
  • Access to our resource library
  • Assistance in finding available business resources in your community
  • A $3,000+ value for only $250!

Our Sessions and Instructors

The following is a sample schedule:

Finding Your Why

Why are you going into business? What’s your mission? What’s going to keep you moving forward when times are tough?

In this interactive workshop, taught by Michelle Coe of BlueSkyPhoenix, you will explore your “Why”, including a discussion on your mission, vision and values, your ideal customer (your “Who”), and how your “who” aligns with your why.

Putting Your Plan on Paper

Creating a business plan doesn’t have to be painful! Wealth Management expert Lisa Burnside shows you how to create a business plan that gets you moving toward your dreams.

Organizing the Chaos: Using Systems that Work

When you run your own business, there are a lot of things that need to be looked after. If you want to be able optimize your efficiency and to scale your business, you need systems in place that work well and keep you and your staff organized. Kim Jenkins offers excellent advice to help you create and implement systems in your business.

**it Happens: Managing Risk

What are the potential risks involved in owning your business? How do you minimize those risks and keep yourself and your family safe? 

From choosing a business entity to insuring it properly, our experts, Will Ashwell and Jack Mallam help you explore these questions and more in this informative session. 

Controlling Stress

So you’ve decided to go into business for yourself… good for you! Entrepreneurship can be stressful. Do you have the tools you need to remain productive and positive when the pressure is on? 

In this session, Marianne Clyde, Business Your Way Coach/Consultant offers ways you can control stress in your life.

Keeping Your Books

What’s the right way to keep the books for your business? How do you read the reports that Quickbooks can generate? 

Marsha Stumpo is a Business Management Consultant focused on aiding small businesses with their bookkeeping and financial reporting needs. At the end of this class, you will have a greater understanding of proper bookkeeping techniques and how to be sure that your business finances are in order.

Making Things Happen: How to Market Your Business

Learn all the ways you can effectively market your business in this fun and informative session offered by Kathy Godfrey, public relations manager and marketing expert.

Understanding a Balance Statement and Cash Flow

What is good cash flow, and why is it necessary to a successful business?

Ray Knott, Senior Vice President of Atlantic Union Bank, will offer insights on how to properly read your balance statement, how it differs from other reports you need for your business, and how to keep your business financially healthy.

What's Next? Putting it All Together

You’ve laid the foundation. Now what?

Christine Kriz, Director of the Lord Fairfax Small Business Development Center, shares additional resources and tips to help you get your business off on the right foot.

Social Media for Your Business

Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok… how does social media play into your overall marketing strategy? What platforms should you be on? How often should you post?

Stephanie Kennedy of SocialSteph will share her expertise on social media for your business. Bring your questions and get them answered in this fun and informative session.

Building Your Team

Do you need employees for your business? If so, there’s some important concerns that will need to be addressed. Janelle Downes, Director of Human Resources for Fauquier County will share her experiences and expertise to help you avoid some of the most common pitfalls when hiring and managing employees.

Networking Like a Rock Star

You’ve started your business… now how will you connect with the clients and business community you will need to make your business successful? Amelia Stansell, Senior Commercial Loan Officer with UVA Community Credit Union will share her secrets of successful networking. Find yourself on the path to stardom in this fast-paced workshop!

"After this 12 week journey with Be The Change Foundation, I can begin to understand what it means to me to start and develop my business. I believe there is always two parts to everything I do: the mechanical/logical part and the emotional journey (the brain and the heart). Both parts provide me with the best decision making tools and I am very happy they led me here. "

Pam W.