Our Program

WomenBizLaunch is a 12 week online entrepreneurship program that educates women on how to form a business and run it successfully, or move to the next level in an existing business. After offering this successful program in-person, the Be the Change Foundation is excited to offer this program to women across the globe who want to start a business or move to the next level in an existing business.

Our two-hour class sessions are held weekly, live via Zoom and recorded in case the time or date is not convenient for you to attend. Our sessions begin with an “Entrepreneurial Spotlight”, a short discussion by an entrepreneur just like you. We follow with the main topic for the evening, taught by a well-respected subject matter expert. Additional access and support is offered by our instructors, board members and program director throughout the 12 week program via a private Facebook group.

Additionally, we will assist you in finding available resources in your community to help you be successful in your business, so you can inspire and support others to grow as well, and truly Be the Change.

The value of this 12 week class is $2,250 but because this program is new and in the BETA stages, your investment is only $475. In return for the value we provide, we ask that you complete a short evaluation at the end of the program to offer feedback for future programs.

Enrollment for our Fall 2021 Semester is now open! We can’t wait for you to join us!

  • 24 hours of expert instruction, including supplemental PDFs, worksheets, and other bonuses
  • Private Facebook Group just for WomenBizLaunch participants, offering exclusive access to our instructors, board members and program director
  • Access to our resource library
  • Assistance in finding available business resources in your community
  • A $2,250+ value for only $475!

Our Sessions and Instructors

The following is a sample schedule:

Finding Your Why

Why are you going into business? What’s your mission? What’s going to keep you moving forward when times are tough?

In this interactive workshop, taught by Michelle Coe of BlueSkyPhoenix, you will explore your “Why”, including a discussion on your mission, vision and values, your ideal customer (your “Who”), and how your “who” aligns with your why.

Mission & Vision and Your UVP

Business Consultant Lynne Bell helps you get to the core of your mission and vision and how to articulate your own unique value proposition – one of the keys to success for your business.

Your Business Plan

You’ve laid the foundation. Now what?

Christine Kriz, Director of the Lord Fairfax Small Business Development Center, shares how to create a business plan that won’t just collect dust on the shelf.

SWOT Analysis - Why it's so important

Every business owner should complete a SWOT Analysis prior to launching a business and complete one every couple of years. It’s an invaluable tool that helps to define who or what your business does, what you should capitalize on and what to be on the lookout for. Tracey Edwards walks you through the process.

Risk Management for Small Business

What are the potential risks involved in owning your business? How do you minimize those risks and keep yourself and your family safe?

From choosing a business entity to insuring it properly, our expert, Carmen Rivera of State Farm, helps you explore these questions and more in this informative session.

Organizing the Chaos: Using Systems that Work

When you run your own business, there are a lot of things that need to be looked after. If you want to be able optimize your efficiency and to scale your business, you need systems in place that work well and keep you and your staff organized. Kim Jenkins offers excellent advice to help you create and implement systems in your business.

Building Your Financial Foundation

There is one thing that successful businesses have in common – a strong financial foundation. Learn business operations from a financial perspective – from understanding basic reports to knowing when to seek an expert. Having a system in place and understanding your financial position will help you make sound business decisions. The goal is strategic growth with a profit. 

Cindy Legg, a business consultant with decades of financial and accounting expertise, will help you get off to a smart start! 

Building Your Team

Do you need employees for your business? If so, there’s some important concerns that will need to be addressed. Janelle Downes, Director of Human Resources for Fauquier County will share her experiences and expertise to help you avoid some of the most common pitfalls when hiring and managing employees.

Marketing on a Dime on Your Time

Not every new entrepreneur can afford a marketing consultant to help them brand and create their logo, flyers, business cards, and other collateral. There are plenty of resources available that allow entrepreneurs to effectively build their brand and produce quality marketing collateral.  Tracey Edwards returns to share her marketing expertise in this informative class.

Networking Like a Rock Star

You’ve started your business… now how will you connect with the clients and business community you will need to make your business successful? Amelia Stansell, Senior Commercial Loan Officer with UVA Community Credit Union will share her secrets of successful networking. Find yourself on the path to stardom in this fast-paced workshop!

Legal Considerations in Business

What kinds of things do you need to think about as you start your business? Business attorney Nancy Greene discusses business structures, licenses, agreements, and more in this important and informative class.

Controlling Stress

So you’ve decided to go into business for yourself… good for you! Entrepreneurship can be stressful. Do you have the tools you need to remain productive and positive when the pressure is on? 

In this session, coach and consultant Jill Kamp Melton offers ways you can control stress in your life.

"After this 12 week journey with Be The Change Foundation, I can begin to understand what it means to me to start and develop my business. I believe there is always two parts to everything I do: the mechanical/logical part and the emotional journey (the brain and the heart). Both parts provide me with the best decision making tools and I am very happy they led me here. "

Pam W.